I am 2 years to Ryan Holiday's book"Trust Me, I'm Lying". Never much of a PR person, I learned immediately from his nonfictional account of being a"media manipulator" that marketing can be everything after you have built a fantastic item. Since I have to return the book by 12/20 into the San Diego Public Library, I figured this is a great time to write my notes down as a blog article.
Quotes in"Trust Me, I'm Lying"
"We play with their own rules long enough and it becomes our match" --
Orson Scott Card
"Social media is not a set of resources to allow humans to communicate with humans. It's a pair of embedding mechanisms to permit technology to use humans to communicate with one another, in an orgy of self-organizing... The Matrix had it wrong. You are not the batter power in a global, human-enslaving AI, you're slightly more precious. You are part of the switching circuitry"
-Venkatesh Rao (Entrepreneur in residence at Xerox)
"it is a prime example of the feminist blogosphere's tendency to tap into the market force of what I have begun to think of as"outrage world" -- the frequently occurring firestorms awakened on mainstream, for-profit, woman-targeted blogs like Jezebel and also, to a lesser degree, Slate's own XX Factor and Salon's Broadsheet. They are triggered by authors that are pushing readers to sense what the writers claim is righteously indignant anger but that is really only petty jealousy, cleverly promoted as feminism. These firestorms are great for page-view-pimping bloggy enterprise."
"Businesses should anticipate a full scale, organized attack from critics. One that will concurrently overrun blog remarks, Facebook fan pages, and an onslaught of blogs, leading to mainstream press appeal. Begin by creating a social media disasters plan and growing internal fire drills to expect what could happen."
"Our illusions are the home in which we live; they are our news, our personalities, our adventure, our types of artwork, our really experience."
-Daniel Boorstin
Practice Advice in the Book
Control your Wikipedia page (use any media mention from sites or traditional media)
Examine the best stories and you'll notice a pattern: the top stories all polarize poeple. If you make it endanger people's 3 Bs -- behaviour, belief, or belongings -- you receive a massive virus-like dispersion
Write stuff bloggers can post immediately without any work. Feed them their very own lies"help them trick their subscribers"
Loaded headlines are popular
Silence on blogs is the worst.
Faking leaks with email editor (from different sources) can operate if you have the Ideal connections
Prominent headlines that screamed excitement about utlimately unimportant news
Luxury use of images (often of little relevance)
Shade comics and forum zdrada żony a big, thick Sunday nutritional supplement
Ostentatious support of the underdog causes
Utilization of anonymous sources
Prominent policy of high society and occasions
Concepts in the publication
Ongoing Narrative /Iterative Reporting -harm is already done, there's no anything. Iterative reporting is bullshit, folks treat information headlines as"cultural truth", the damage is already done, even it it is a baseless accusation.
Faking escapes with email editor (from various sources)
For instance, each image is a different load screen = more pageviews (short term vs. long term metrics). Usability vs. profitability -- publishers are concentrated liberally on pageviews, but in the longterm, user trust will be significant. Meanwhile, irresponsible bloggers are making countless sensationalizing stories that are untrue.
Snark -- mortal weapon (humour in its own dark form. Example = "Your Daily Douchebag: John Mayer Edition". Another online illustration: Hot Chicks with Douchebags
All that occurs -> All that's known by media --All that is newsworthy ->All that is printed as information -> All that spreads. This really is the systematic limiting of the information seen by the public
My Action List / Lessons from the Book
Websites hold a lot of power
The ideal contacts in the right sites in a specific sector hold lots of influence. Example: Apple announcements
Building a brand new website with high viral grip (but with the ideal user metrics in mind) can take off fast. Sites like Watch Mojo, Ebaumsworld, Break.com, ride the wave of copying content from other people, organized in a digestible way that users can quickly disperse. Millions of dollars are made this way while sources are not credited. There has to be a means to do both.
There is a need for a respectable news source, or a business specific source that does not pander to"mass hysteria". Case in point: refinery29.com