I'm two years late to Ryan Holiday's book"Trust Me, I am working". Never much of a PR person, I learned quickly out of his nonfictional account of being a"media manipulator" that marketing can be everything after you've built a fantastic item. Since I must return the publication by 12/20 to the San Diego Public LibraryI figured that this is a good time to write down my notes as a blog article.
Quotes in"Trust Me, I'm working"
"Social media isn't a set of tools to permit individuals to communicate with people. It's a pair of embedding mechanisms to permit technologies to use humans to communicate with one another, in an orgy of self-organizing... The Matrix had it wrong. You are not the batter power in a worldwide, human-enslaving AI, you are slightly more precious. You Are a Part of the shifting circuitry"
"It's a prime example of the feminist blogosphere's tendency to tap in the market force of what I have begun to think of as"outrage world" -- the regularly occurring firestorms awakened on mainstream, for-profit, woman-targeted blogs like Jezebel as well, to a lesser level, Slate's own XX Factor and Salon's Broadsheet. They are triggered by writers that are compelling readers to sense what the authors assert is righteously indignant anger but that is actually only petty jealousy, cleverly promoted as feminism. All these firestorms are great for page-view-pimping bloggy business."
-Emily Gould out of Slate.com
"Businesses should expect a full-scale, organized attack from critics. One that will concurrently overrun blog comments, Facebook fan pages, and an onslaught of blogs, resulting in mainstream media appeal. Begin by creating a social media crises plan and growing inner fire drills to anticipate what would happen."
"Our selves are the house in which we live; they're our information, our heroes, our experience, our types of artwork, our very experience."
Practice Advice from the Novel
Control your Wikipedia page (use any press mention from sites or conventional media)
Examine the top stories and you will notice a pattern: the best stories all polarize poeple. If you make it endanger people's 3 Bs -- behavior, belief, or possessions -- you get a massive virus-like dispersion
Compose stuff bloggers could post right away without any work. Feed them their own lies"help them trick their subscribers"
Loaded headlines are very popular
Silence on sites is your worst.
Faking leaks with email editor (from different sources) can work if you have the right connections
Prominent headlines that cried excitement about utlimately unimportant news
Luxury use of pictures (often of little relevance)
Color comics plus a big, thick Sunday supplement
Ostentatious support of this underdog causes
Utilization of anonymous sources
Prominent coverage of high society and events
Concepts from the publication
Ongoing Narrative /Iterative Reporting -harm is already done, there's no such thing. Iterative reporting is bullshit, people koleżanka z pracy treat information headlines as"cultural truth", the damage is already done, even it it is a baseless accusation.
Faking escapes with email editor (from various sources)
For example, each picture is a different load display = more pageviews (short term vs. long term metrics). Usability vs. profitability -- publishers are focused liberally on pageviews, but in the longterm, user trust will be significant. Meanwhile, irresponsible bloggers are making countless sensationalizing untrue stories.
Snark -- mortal weapon (humour in its dark form. Another online example: Hot Chicks with Douchebags
All that happens -> All that's known by media --> All that is newsworthy ->All that is published as news -> All that spreads. This is the systematic restricting of this information seen by the General Public
My Action List / Courses in the Book
Headlines matter
Blogs hold a lot of power
The right contacts at the ideal blogs in a certain sector hold lots of sway. Example: Apple statements
Building a brand new website with high viral grip (however with the ideal user metrics in your mind ) can take off fast. Websites like Watch Mojo, Ebaumsworld, Break.com, ride the wave of copying content from others, organized in a digestible manner that users can quickly spread. Millions of dollars are made this way while resources are not credited. There has to be a means to do both.
There is a demand for a reputable news source, or a business specific source that doesn't pander to"mass hysteria". Example: refinery29.com