I am 2 years to Ryan Holiday's publication"Trust Me, I am working". Never much of a PR person, I learned immediately out of his nonfictional account of becoming a"media manipulator" that advertising can be everything after you've built a great product. Since I must return the publication by 12/20 to the San Diego Public Library, I figured that this is a great time to write my notes down as a blog article.
Quotes in"Trust Me, I am working"
"We play by their own rules long enough and it becomes our game" --
"Social media is not a set of resources to allow individuals to communicate with humans. It's a pair of embedding mechanisms to permit technology to use people to communicate with each other, in an orgy of self-organizing... The Matrix had it wrong. You are not the batter power in a worldwide, human-enslaving AI, you are somewhat more valuable. You are part of the switching circuitry"
"It's a prime example of the feminist blogosphere's tendency to tap in the market force of what I've begun to think of as"outrage world" -- the regularly occurring firestorms stirred up on mainstream, for-profit, woman-targeted blogs such as Jezebel and also, to a lesser degree, Slate's very own XX Factor and Salon's Broadsheet. They're ignited by writers who are compelling readers to feel what the writers claim is righteously indignant anger but that is really just petty jealousy, cleverly promoted as feminism. All these firestorms are fantastic for page-view-pimping bloggy business."
"Businesses should anticipate a full-scale, organized attack from critics. One which will concurrently overrun blog remarks, Facebook fan pages, along with an onslaught of blogs, resulting in mainstream media allure. Begin by developing a social networking disasters plan and growing internal fire drills to expect what could happen."
"Our illusions are the home where we live; they're our information, our heroes, our jak zagadać do dziewczyny z którą dawno nie gadałem adventure, our types of art, our really experience."
Exercise Advice in the Novel
Control your Wikipedia page (use any press mention from blogs or conventional media)
Study the top stories and you will see a pattern: the top stories all polarize poeple. If you make it endanger people's 3 Bs -- behaviour, belief, or possessions -- you get a huge virus-like dispersion
Write stuff bloggers could post immediately with no work. Feed them their very own lies"help them trick their subscribers"
Loaded headlines are popular
Silence on sites is the worst.
Faking escapes with email editor (from different sources) can operate if You've Got the Ideal contacts
Prominent headlines that cried excitement concerning utlimately unimportant news
Luxury use of pictures (often of little relevance)
Shade comics and a big, thick Sunday supplement
Ostentatious support of the underdog causes
Use of anonymous sources
Prominent coverage of high society and occasions
Concepts from the publication
Ongoing Narrative /Iterative Reporting -harm is already done, there's no anything. Iterative reporting is bullshit, people treat information headlines as"cultural fact", the damage is already done, even it it is a baseless accusation.
Faking leaks with email editor (from various sources)
The Psychology of Error -- Errors and mistakes get rewarded, causes outrage = pageviews = money
For instance, each image is not the same load screen = more pageviews (short term vs. long term metrics). Usability vs. profitability -- publishers are concentrated liberally on pageviews, but in the long term, consumer trust will be important. Meanwhile, irresponsible bloggers are making countless sensationalizing stories that are untrue.
Snark -- mortal weapon (humor in its own dark form. Another online example: Hot Chicks using Douchebags
All that occurs -> All that is known by media --All that is newsworthy ->All that is published as information -> All that spreads. This really is the systematic restricting of this data seen by the General Public
My Action List / Lessons from the Novel
Headlines matter
Websites hold a lot of power
The right contacts in the ideal sites in a certain sector hold lots of influence. Example: Apple announcements
Building a brand new website with high viral traction (but with the right user metrics in mind) can take off quickly. Sites like Watch Mojo, Ebaumsworld, Break.com, ride the wave of copying content from others, organized in a digestible manner that consumers can quickly spread. Millions of dollars are created this way while sources are never credited. There must be a means to do both.
There is a demand for a respectable news source, or a business specific source that does not pander to"mass hysteria". Example: refinery29.com